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Videos

Making hay where the sun shines

A novel way to gather consumer thoughts & reactions by employing the four core factors that drive digital madness–internet, smartphone, global communication platforms and consumers' natural urge to share & communicate with others.

Catalogue: Congress 2018
Authors: BV Pradeep, Jayadev VK, Dushyant Gupta
September 23, 2018
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Citation

Pradeep, VK and Gupta (2018a, September 23). Making hay where the sun shines. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/making-hay-where-the-sun-shines


Videos

Thought leadership from ESOMAR

These are exciting times for our industry: we are in a new insight paradigm. The data we have to unearth insights is richer than ever and our ability to understand what is really driving consumer behaviour has reached new heights. So, how do you...

Catalogue: Congress 2018
Authors: Finn Raben, BV Pradeep, David Smith
September 23, 2018
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Citation

Raben, Pradeep and Smith (2018a, September 23). Thought leadership from ESOMAR. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/thought-leadership-from-esomar


Videos

Research reinvention at Unilever

Freeside chat: BV Pradeep, ESOMAR Council Member and Unilever UK an Stan Sthanunathan, Unilever UK.

Catalogue: Congress 2015: Revelations
Authors: Stan Sthanunathan, BV Pradeep
June 15, 2015
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Citation

Sthanunathan and Pradeep (2015a, June 15). Research reinvention at Unilever. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-reinvention-at-unilever